Own the whole line
Planning, sourcing, selling and after-sales stay with us. With no one in between, decisions land faster and we improve while still holding the full picture.
RHIIINO CO., LTD.
And on to the next generation. We bring outstanding products from around the world to households across Japan, and build places where children can enjoy programming.
Philosophy
Philosophy
We contribute to society by creating new value
We keep giving our customers delight, wonder and satisfaction
Mission
We make programming something every child can enjoy
We enrich everyday life through the finest products in the world
Business
Four businesses, one idea: whatever we are accountable for — the product a customer opens, the lesson a child sits down to — we handle ourselves.
See what we doApproach
The products differ and so do the people we serve. How we work does not — these four rules hold across every part of the company.
Planning, sourcing, selling and after-sales stay with us. With no one in between, decisions land faster and we improve while still holding the full picture.
We only carry products we can vouch for. From the check before we buy to the condition it arrives in, we treat all of it as ours to answer for.
Stock, price, demand, what customers actually ask about — our own systems make the things that matter visible, so decisions rest on evidence rather than instinct.
Markets keep moving. Rather than betting big, we try something small, read the result, and correct it the next day if it needs correcting.
Company
Based in Osaka, running four businesses: e-commerce, import and wholesale, software development, and education.
Contact
Trade enquiries, wholesale and OEM discussions, software development, or questions about our education business — write to us and a member of the team will reply.